Have you ever thought about owning and/or operating a flower shop? Wondering if you have what it takes? This article may help you think critically about making that dream a reality, and assist you in determining if owning a Floral shop is the business move for you.
There may be many more concepts and ideas to consider beyond the items mentioned here, but we put together a brief introduction to the world of floral shops and the florist business by talking to some of the experts in the industry. This article will cover what you need in order to manage a floral shop, decide how you will handle the actual management of the floral shop, and some tips on how to grow your business if you choose to pursue a career as a fabulous florist.
It’s no secret that flowers provide immense joy and beauty to this world and is one of the easiest ways to brighten someone’s day. Managing a floral shop may not be a walk in the garden, but it is rewarding on many levels and we don’t blame you for wanting to know more about surrounding yourself with that type of experience for a living!
What do you need to Manage a Floral Shop?
As with most endeavors in life, every journey begins with your ‘why’. Ask yourself why you want to start or manage a floral shop, what are some of the benefits in your opinion? What will be your favorite part every day, no matter how busy business gets or how tumultuous the dry season gets. Write down the reasons you want to manage a flower business and keep that list close at all times.
All businesses are tough to manage, especially in the beginning. Being clear and focusing on your ‘why’ can help you come out on the other side of a challenging experience successfully and keep you motivated. Remember why you started your business at all times, along with who you want to serve,
The list might shrink and receive clarity as you learn more, and it may get longer, both are fine. Knowing your ‘why’ will help you connect with your target audience, which is very important when it comes to marketing and promotion.
Once you know your why, the next step is to gain as much knowledge as you can about flowers, nature, and the floral industry. Read books, indulge in Youtube University,
get out and experience as many flower shops as possible and speak to as many people in the floral industry as possible.
One of the best ways to get first-hand feedback on how it is to manage a floral shop is to find your favorite florist and invite them to get some coffee on a lunch break in exchange for a chance to pick their brain. Be sure to bring all the questions and concerns you have about the possibility of managing your own floral shop to get them addressed and open a conversation. There’s no teacher-like experience!
After deciding on your motivation and researching the market, the next step is to find a space to open your floral shop or start to build an online presence if you wish to open a digital shop.
It would be best to choose one way first and then you can choose to have multiple sales channels once you’ve got some success under your belt. For now, master running a clean, fruitful, and thriving flower business, worry about expansion later!
If you are building a brick-and-mortar location, you want to understand the type of light and environment that will help your flowers to thrive while being arranged or stored for pick-up. If you are planning on operating online through orders,
consider which platform (s) you’ll use to set up shop and where you’ll host your products for purchase. Both of these options require you to keep your target audience in mind and base your strategy on what their needs are.
Once your shop is set up, it’s time to think about inventory! Unless you live in a place where you have enough land to have a nursery, it’s essential to find a reliable and strong supplier or group of suppliers to support the orders you’ll receive. Florists can get their supplies from flower auctions, local farms, wholesalers, and more.
As with any large purchase, be sure to research what other florists think about that supplier, read reviews and visit them if you can before purchasing a large order.
Finding a fresh flower and bouquet supplier that you like, that can supply your demand swiftly, reliably, and with good quality can take time, so be sure to nourish your patience as much as you can. Once you do, keep good communication with them and cultivate a healthy working relationship so that you can keep happy customers.
After securing a method of supply, you will be able to put together pricing and services lists and then open shop, raking in customers. Focus on maintaining customer satisfaction, listening to their feedback, and promoting your business in as many ways as possible.
If the business becomes too much for you to handle on your own, it may also be helpful to consider hiring help. Being able to effectively manage a floral shop having
flower plants, is being able to delegate tasks that can raise the quality of service your customers receive.
Ways to Grow
Getting in the groove of running a floral shop is no easy feat, but once you get the hang of it, expansion is next on the agenda. Promotion can come in many forms such as social media marketing, user-generated content, festivals, corporate installations, and more!
There’s so much more to managing a floral business, but this discussion sheds light on the fundamental concepts to consider when deciding if managing a floral shop is for you. As discussed, In order to do so successfully, you will need to:
- Find your ‘why’
- Do research
- Find your method of operation
- Find inventory!
- Open shop
- Implement Growth Techniques
Are you considering opening a floral business? Which tip was the most helpful to you? If you do manage a floral business, what tips do you have for those looking to get into the business? Please leave your questions, comments, and tips below!